We recently had the opportunity to work with San Diego State University Swimming & Diving on custom towels created to celebrate the athletes who qualified for the NCAA Championships. Working with Assistant Coach Joe Spahn, we moved quickly from design direction and mockups to final production on a tight turnaround, delivering in under a week so the towels could be presented alongside other special qualifier gear. Safe to say, the response made the rush worth it. As Coach Joe shared, “I got home and opened the box... These towels are absolute fire! Thank you so much.”