If you’ve worked with us before, there’s a good chance you knew us as Hard Core Sports.

Today, we’re proud to be Core Values California (CVXCA), a name that better reflects who we’ve always been and how we work with teams, coaches, and programs across the country.

While the name has changed, the heart of what we do has not.

A Few New People. The Same Commitment.

CVXCA is built on the same foundation that many of you experienced firsthand:

• Personal, coach-first service
• Thoughtful custom design
• Reliable production and clear communication
• A deep understanding of swim and water polo programs

Many of the relationships we value most were built years ago, one season at a time, through trust, follow-through, and showing up when it mattered. That hasn’t changed — we’ve simply evolved to serve you even better.

Why We Made the Transition

The move from Hard Core Sports to Core Values California wasn’t about starting over. It was about aligning our name with our principles.

Core Values represents how we approach every partnership:

• We listen first
• We keep things simple for coaches
• We don’t overpromise
• We take pride in the details

It also reflects our long-term commitment to aquatic sports and the communities that make them special.

Let’s Work Together Again

If you’ve worked with us in the past- whether on team suits, caps, apparel, or accessories. We’d love to reconnect.

Programs change. Rosters turn over. Needs evolve. We’re here to help however that looks today:

• Updating or refreshing previous designs
• Building a new custom look
• Setting up an easy team store or bulk order
• Simply answering questions and exploring options

There’s no pressure and no obligation- just an open door.

Reach Out Anytime

If you’re a returning program or coach, we’d genuinely love to hear from you and explore how we can support your team moving forward.

📩 Get in touch with us to start the conversation. We look forward to working with you again.